SEO stands for Search Engine Optimization. It is the practice of optimizing a website or webpage to improve its visibility and ranking in search engine results pages (SERPs). The goal of SEO is to increase the quantity and quality of organic or unpaid traffic to a website by improving its relevance and authority in search engines.
SEO involves a range of strategies and techniques, including keyword research, content optimization, technical optimization, link building, and local SEO. These strategies are designed to improve a website’s relevance and authority in search engines, making it more likely to rank higher in search results for relevant queries.
Search engines like Google use complex algorithms to determine which websites to show in their search results. SEO aims to understand these algorithms and optimize a website to meet their criteria. By doing so, a website can improve its ranking in search results, making it easier for potential customers to find and visit the site.
SEO is an ongoing process, requiring ongoing monitoring and optimization to maintain and improve a website’s ranking in search results. The benefits of SEO can be significant, including increased organic traffic, improved brand awareness, and higher conversion rates.